For decades, consumers have looked to their local grocery store for solutions to meal planning. While research has supported the desire for meal solutions, store-level activation has been challenging. Journey through time and revisit the cross-merchandising programs from the past which grocers have implemented. What were the successes and challenges of these programs? How did these programs meet consumer demand and drive loyalty? What are the keys to implementing a successful cross merchandising program? What are the operational roadblocks to overcome? Learn the steps to developing a successful cross merchandising meal solution program.
Rooms 301 - 304
JW Marriott Austin 110 E 2nd St Austin, TX 78701 United States