Pedro Garza is market development manager, RFID Food, Avery Dennison Corporation. In this role, Pedro leads the identification, development, and conversion of new business opportunities for intelligent label solutions across the entire food supply chain.
Pedro has over 10 years of experience with intelligent labels and sensors for food, most recently managing national key accounts for Bizerba USA, food-industry-focused hardware, software, and consumables company. Pedro was previously director of business development at Safetscribe Technologies, a start-up company focused on time-temperature sensing technologies for the food industry. Additionally, Pedro’s experience includes tenure as business development manager at BASF Future Business Division, the global technology arm for BASF.
Pedro is based in Austin, TX, and when not working on RFID, he enjoys chowing down on Texas brisket and exploring the live music scene.