Katie Hotze is an innovative leader and entrepreneur with over 20 years experience in digital marketing, business strategy, and e-commerce. Katie is the founder and CEO of Grocery Shopii, a recipe-to-cart software solution for the grocery e-commerce space, where she leads corporate strategy and sales.

Prior to Grocery Shopii, Katie spent her career leading digital marketing teams for global firms including Mercer, the world’s largest HR consultancy. She holds an M.B.A. in Business Analytics from William & Mary and a B.S. in Marketing from Virginia Commonwealth University. Katie is a 2018 Direct Marketing News 40-Under-40 Award Recipient and a frequent conference speaker on digital topics.

A resident of Charlotte, N.C., Katie is a graduate of UNC-Charlotte’s VenturePrise incubator and accelerator, and is an active participant in the city’s tech community.