Kelli Williams is a Senior Director of Research & Strategy within the Insights & Innovation team at EnsembleIQ. She has spent over 15 years in the field, working at several of the top research agencies and on the client side at Tribune Publishing. Just prior to joining EnsembleIQ, she was the head of a cross-functional team at Navigate Research, serving the strategic needs of professional sports leagues, teams and their brand partners.
While her work has spanned a wide variety of industries, from professional sports to beauty, her focus has always been the same – to understand WHY people do the things they do. Her obsession with solving problems, fascination with psychology, and propensity for storytelling have made research the perfect career path.
Williams is a graduate of University of Illinois and currently resides in Chicagoland with her husband and two young children. She finds many purchase experiences irresistible, but probably none more so than the adventure of uncovering treasures at garage sales, consignment shops or flea markets.